5 Things Small Business Owners Should Know About Threads

Social media is always evolving, and if you’re a small business owner, you’ve probably noticed that it’s not enough to just show up on the “big three” anymore (looking at you, Facebook, Instagram, and TikTok). There’s a new player in town that’s quickly gaining traction, especially among online sellers and small business owners: Threads.

Threads is a text-based social platform that combines real-time conversation with community vibes—kind of like if Twitter and Instagram had a baby. And guess what? It’s actually fun to use.

If you’re still on the fence about adding another app to your content mix, here’s why Threads deserves a spot in your small business marketing strategy.

1. Threads is a Fresh Start with Built-In Instagram Power

One of the best things about Threads is that it’s connected to Instagram. That means when you join, your existing followers can find you easily—and you don’t have to start from zero. You can build on the trust and community you’ve already established, but in a space that feels more relaxed and conversational.

For small business owners, this is golden. You don’t have to fight as hard to get seen—and with fewer ads (for now), organic content reigns supreme!

2. It’s All About Connection, Not Just Perfection

Instagram is great, but let’s be real: it can sometimes feel like a highlight reel. Threads, on the other hand, is more about authentic, off-the-cuff conversations. That’s where small business owners can thrive.

Here, you can:

• Share behind-the-scenes moments
• Talk about your products and how they’re made
• Post quick updates or thoughts
• Ask questions and get real feedback
• Build community in a more personal way

The vibe is casual, so you don’t need polished graphics or video edits—just your tone-of-voice and some consistency.

3. Boost Online Sales Through Real-Time Engagement

Think of Threads as your digital storefront’s chat window. You can tease product launches, share exclusive offers, or get people excited about what’s coming next.

Because it’s real-time and text-focused, you can:

• Drop a promo code for your latest offer
• Ask followers which product they want to see restocked
• Build FOMO with countdowns and live updates
• Share glowing customer reviews in the moment

When people feel like they’re part of the process, they’re more likely to buy—and talk about your business with others.

4. The Early Bird Gets the Engagement

Threads is still new, which means there’s less competition for attention—and more opportunity to grow your presence organically. If you start posting now, you’ll be ahead of the curve and well-positioned as this platform grows.

It’s kind of like being one of the first vendors at a brand-new market. People are curious. They’re exploring. And if your booth (aka, your profile) is active and engaging, they’ll stick around.

5. Easy to Repurpose Content

Already creating content for Facebook, Instagram, or even your blog? Threads is the perfect place to repurpose that content in a bite-sized, conversational way. Turn a blog headline into a thought-provoking thread. Break a how-to post into a mini text series. Share your product tip of the day. It’s quick, efficient, and effective.

5. Schedule Your Threads Where Your Content Already Lives

Speaking of repurposing content… It’s easy to save, organize, and schedule all types of Threads content. Reuse and repurpose Instagram graphics, X(tweets), Copy from other social posts, and beyond all from CinchShare. One Instagram post can be broken up into 2 or more Thread posts, making it easy to fill your feed! The hardship of adding a new platform is dialed down so that you can spend more time replying and responding to your followers. Don’t just post- be part of the conversation.

Want to learn even more about Threads and how you can make them part of your social strategy? Read more here!

It’s Worth a Try

If you’re a small business owner looking to grow your brand, connect with your audience, and make more online sales—Threads is a no-brainer. It’s low-pressure, high-reward, and full of potential for real connection.

And the best part? You don’t need to overthink it. Show up, be yourself, and start talking. Your next customer might be just one thread away.

Start scheduling Threads (and tons of other content) now with a FREE month of CinchShare! Use code THREADS30 when signing up to get your 30-day trial.