Why Your Facebook Group Isn’t Growing (And What to Do Instead)

Feeling like your Facebook group has turned into a ghost town? You’re not imagining it. Posts barely get seen, engagement feels like pulling teeth, and growth? Practically impossible. That’s because Facebook has changed. Groups aren’t the powerhouse they used to be. What used to work just doesn’t anymore.

The good news? Facebook is still prime social real estate for small business owners. You just have to show up in the right places. If you’ve been feeling frustrated or stuck with your group, you’re definitely not alone. Let’s talk about what’s actually working now—and how to use it to grow your biz while working smarter, not harder.

Facebook Groups

They used to be where all the action happened. But now? Sadly, not so much. Posts don’t show up in feeds like they used to, they’re not public so can’t be shared, and it’s tough to grow unless you already have an engaged audience somewhere else (like parties). Groups still can be useful, but let’s be honest, if no one’s seeing your posts, it’s not worth your energy or time. If you’re hearing crickets, don’t force it. Instead of guiding party guests and followers to your to your group, guide those followers over to your business page or connect via your profile instead.

Facebook Personal Profile

You may not know this secret yet but your personal profile is gold for connection and curiosity. Share your real life. Show how being a small business owner and a gives you freedom and flexibility. Sprinkle in behind-the-scenes, funny life moments, and wins from your biz. Let people feel like they know you. Use your profile to spark curiosity and connection and guide interested people to follow your business page.

Facebook Business Page

Your business page is your new storefront. The place where visibility, shareability, and growth come together. And in 2025, growing a public feed is way smarter than hiding your value inside a private group. Facebook is prioritizing pages more than ever. It’s everything your private group isn’t: visible, shareable, and built to grow.

Facebook Stories

They’re hot! Yep, both on your personal profile and business page. Facebook Stories are a great way to share content and info fast. Quick, relatable, and great for real-time peeks behind the scenes that expire in 24 hours. They’re perfect for sharing quick updates, daily wins, and most importantly, driving SALES!!

Reels

Reels are just story sized videos in a more snack size presentation over their long form video counterparts. Post them on both your personal profile and business page for maximum reach. They get massive organic visibility and Facebook is heavily promoting them in feeds. Keep them short and sweet for best results.

Best News Yet?!

With CinchShare, you can schedule to ALL of them—from one place and make it all so much easier!

CinchShare lets you schedule your content to ALL of these Facebook spots in one place. No bouncing between apps. No forgetting to post. Just show up, everywhere, with ease.

• ✨ You can auto-post to your business page feed, stories, and reels
• ✨ You can pre-schedule to your group and personal profile, and CinchShare sends a push notification when it’s time to post—it takes seconds
• ✨ You can even post manually on the fly using the CinchShare keyboard—which gives you fast access to your saved content. It’s genius for busy business owners who are always multitasking (because… of course we are)

Batch your content once a week, set it up in CinchShare, and let it do the heavy lifting—so you can spend less time scrambling and more time doing what you love (or just hiding in the pantry with snacks. No judgment.)

Want to grow your biz and stop stressing over Facebook’s ever-changing rules? Give CinchShare a spin and get back to growing on Facebook again. Your business deserves it!

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