Pinterest for Business: Do’s and Don’ts from the Pros!
Pinterest has an 81% female audience with a median age of 40 which is why it’s the perfect place to market your business! That’s why you took the leap and set up or converted your personal account into a business account, but now you aren’t exactly sure what you’re supposed to do with it. Don’t worry, we’ve all been there! Here are a few tips from the pros who have mastered this platform on what you definitely should be doing and what you need to avoid when you’re working on your Pinterest strategy:
DO
- Create a hub post on your Facebook business page or blog. Take that content, create a Pinterest sized graphic for it, and share and LINK that to your Pinterest board. Consultants tend to think the only place they can link a pin to is their website but I challenge you to think outside the box and link them to all your social media platforms: Twitter, Instagram, Facebook Business Page, YouTube, the possibilities are endless! – Melissa Fietsam, Directly Social
- Make sure your images/graphics are visually appealing and the words on them are easy to read. Use programs like Canva, PicMonkey or Adobe Spark to create images at the suggested size with great extra elements on them. Be sure to put your website link on your images to brand yourself and in case the image link gets broken. – Misty Kearns, CEO of Me
- Encourage your Facebook followers to follow you on Pinterest by creating a board that would provide additional value to your main offering. For example: If you sell LuLaRoe, an idea might be to create a board on Pinterest called “Summer Styling Ideas” and invite your community to come follow. Offer some additional value that can only be found by following you on Pinterest. Then create content that serves them in a new way. – Brenda Ster, The Socialite Suite
DON’T
- The biggest mistake I see on Pinterest is consultants pinning other consultants content. You spend all this time creating great pins and boards and you actually end up leading them to another consultant to buy from. Don’t make the mistake of having other consultant’s pins on your boards. They will click on it and go to THEIR website. Instead, recreate the pin in your own graphic and words and post the same idea with your original text and graphic. Now you’re working Pinterest like a boss! – Melissa Fietsam, Directly Social
- Don’t use shortened or redirecting urls (like bit.ly or custom domains that forward to your replicated consultant site) in your weblink on your pins as Pinterest doesn’t allow this and will often block them. Use the full web link or your actual full replicated consultant website link to avoid this. – Misty Kearns, CEO of Me
- Don’t have a separate Pinterest account just for your brand. Use one account for your personal and business content. Pinterest is a lifestyle channel, so you want to provide a variety of content that your ideal client might be interested in. If you only pin brand-specific content, the only people who find you will be those who are specifically looking for your brand. Cast a wider net by creating a variety of complementary boards. – Brenda Ster, Sassy Suite
Follow these guidelines and watch your Pinterest account flourish! And if you’d like to learn even more please join us in our free training with Melissa Fietsam tonight at 9pm EST: Powerful Pinterest Tips for your Business. See you there!
