How to Make Threads Part of Your Summer Social Strategy
Time to heat up your social strategy! While Facebook’s engagement has cooled off like a melting popsicle (your posts getting crickets? You’re not alone), there’s a hot new platform ready to make waves. Meta’s shiny new platform, Threads, is sizzling with activity and fresh opportunities. So if you want your summer social strategy to shine brighter than a beach day in July, it’s time to dive in!
So, What Is Threads?
Think of Threads like Facebook’s cooler, younger cousin. It’s a text-first platform (though photos, carousels, and videos are totally welcome), and it’s super easy to use. No Canva? No problem. Threads doesn’t require you to create a fancy reel or graphic. Just open it up, type out a thought, a question, or a product tip, and post. It really is that simple.
Threads 101 (It’s Seriously This Easy)
- 🐚 500 characters or less
- 🐚 Text-based platform (yes, photos and videos work too)
- 🐚 Tap the Threads icon at the top to swap between Following and For You feeds—you decide what you see
- 🐚 Engage—we’re all here to be social, so don’t be shy! The more you engage, the more you grow
Why Threads Should Be Part of Your Strategy
Threads is Meta’s new favorite child, and they’re giving it all the attention. While Facebook groups used to be the go-to spot for conversations, connection, and community, the truth is, people just aren’t hanging out there like they used to. Engagement is down, visibility is limited, and it’s harder than ever to get your content in front of the people who want to see it.
The good news is that your audience hasn’t disappeared. They’ve simply moved.
Instead of Facebook, now, they’re spending time on Instagram, TikTok and increasingly, Threads.
Think of Threads like a modern version of Facebook, without all the complexity of managing multiple Facebook pages, groups, and profiles.
- 🩴 You post to your own profile, and followers can see and engage with your content
- 🩴 Your feed is a mix of people you follow and new accounts you might like
- 🩴 You can also choose to only see posts from people you follow
- 🩴 And you don’t need a separate group to build community
So if you’ve been feeling stuck with Facebook groups, it’s time to meet your customers where they’re already hanging out, and Threads is one of the easiest places to start.
Here’s the Best Part
You don’t need a graphic, video, or Canva magic to post. Unlike Instagram or TikTok where every post feels like a full production, Threads lets you just be you. You don’t need to design something in Canva, or film a perfect reel. You can:
- 🏖️ Share a customer question (and your reply!)
- 🏖️ Ask what your audience is loving right now
- 🏖️ Drop your product link and a photo
- 🏖️ Post your thoughts while you’re walking the dog
And with CinchShare, you don’t even have to do it in real-time. Just take the posts you’d normally share in your VIP group or on your page and schedule them to Threads too.
How to Start
- 1️⃣ Go to your History tab in CinchShare
- 2️⃣ Choose a few past posts that performed well
- 3️⃣ Repost them to Threads (with or without the photo)
- 4️⃣ Mix it up! Try text-only, carousels, photos, product posts, and conversation starters
- 5️⃣ Most important? Engage. Reply to others. Like. Comment. Be a real person.
This isn’t about starting over. It’s about showing up where your future customers are already hanging out and doing it in a way that’s simple, doable, and doesn’t eat up your time.
Ready to Make a Splash This Summer
Bottom Line: If you’re frustrated by Facebook, you’re not alone. But that doesn’t mean social media is over. It just means it’s evolving—and Threads is coming in hot 🌞 . You already have the content. You already know how to connect. Threads is just waiting for you to hit post and make a splash.
👉 Beat the social media heat! Start batching your Threads posts with CinchShare today and see what happens when you meet your people where they are. Speaking of which… follow us on Threads now!
Don’t forget to take advantage of a 30-day free trial when you sign up with promo code THREADS30 so you can start scheduling your Threads today!
